Zoe Saldana Is a Face of Seven For All Mankind’s Bair Denim
July 12, 2016 - fall Denim
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Even with a changeover of owners, switching from a hands of VF Corp. to Delta Galil, a Los Angeles-based denim code is forging forward with a launch of a multifaceted selling devise that melds film, amicable media and celebrity. Taking a yearlong proceed to selling to customers, Seven worked with Kids Creative to furnish what it dubbed a digital account with a aim of appealing to Millennials. Accompanied by a de rigueur hashtag, #baireverywhere, a 30-second blurb and video array prominence Saldana in scenarios shot in a studio and on plcae in Atlanta by Nathaniel Goldberg. Styled by Karen Kaiser, Saldana shows how she lives in her jeans and talks about how she feels in her genes.
“Rather than simply constraint a pleasing luminary in jeans, we have directed to constraint a celebrity and adventures of a pleasing lady in her jeans in sequence for fans to privately bond with any of her stories,” pronounced Barry Miguel, Seven’s president.
Saldana is a latest famous face to paint Seven. Past initiatives for a 16-year-old company’s categorical line have featured Carolyn Murphy, Lindsey Wixson and Miranda Kerr.
Combining a difference “bare” and “air” and retailing for between $169 and $179, a subbrand is Seven’s proceed to charity an choice to entire leggings from a encroaching activewear sector. Saks Fifth Avenue and Nordstrom are some of a retailers that have systematic Bair Denim, that launches during sell this month.
The timing couldn’t have been improved for Saldana. After giving birth to twin boys in Nov 2014 and operative tough to lapse to her dance-toned body, a 38-year-old singer is now creation a press rounds to foster her Jul 22 coming on a large shade as hyper-intelligent visitor linguist Uhura in “Star Trek Beyond.”
“I’m a denim lady by and through,” Saldana said. “What we adore many about this new collection, Bair Denim, is that [the jeans] like a glove. As shortly as we trip into them, they mix into your physique and we can’t assistance though feel sexy.”